A sales funnel is a system that guides potential customers through the buying process, from awareness to purchase. It’s a way to nurture leads and convert them into customers.
There are many different types of sales funnels, but they all follow the same basic steps:
Attract leads: The first step is to attract leads. This can be done through marketing activities like content marketing, social media marketing, and paid advertising.
Qualify leads: Once you’ve attracted leads, you need to qualify them. This means determining whether or not they’re a good fit for your product or service.
Nurture leads: Once you’ve qualified leads, you need to nurture them. This means providing them with valuable information and content that will help them make a decision about whether or not to buy from you.
Convert leads: The final step is to convert leads into customers. This can be done through a variety of methods, such as offering discounts, free trials, or live chat support.
Low-ticket items are products or services that are relatively inexpensive. They’re often used as a way to attract leads and get people interested in your business.
High-ticket items are products or services that are more expensive. They’re often used to generate more revenue and close bigger deals.
Upsells are products or services that are offered to customers who have already made a purchase. They’re a way to increase the average order value and generate more revenue.
Downsells are products or services that are offered to customers who have decided not to purchase the high-ticket item. They’re a way to salvage the sale and generate some revenue from the customer.
Free lead magnets are valuable pieces of content that are offered to potential customers in exchange for their contact information. They’re a great way to attract leads and build your email list.
Here are some tips for building a successful sales funnel:
1.Make sure your funnel is well-designed and easy to use.
2.Offer high-quality products and services that your customers will love.
3.Provide excellent customer service.
4.Track your results and make adjustments as needed.
By following these tips, you can build a sales funnel that will help you attract leads, qualify them, nurture them, and convert them into customers.
Your funnel will usually begin with a capture page or an opt-in page. This is where your audience will be directed if they click your link from your advertising or content. You can offer something free that appeals to your audience to get them to give you their email. Once, they have entered their info, they will be sent to a thank you page to let them know you have emailed them the free item. ( ebook, list, etc…) On this page, you can advertise and upsell if you want. If they choose not to take the upsell on a high-ticket item, then you can send them an offer called a down-sell. If they choose not to take the down-sell, which is very common, you now have their email that you will go to your autoresponder and will begin sending them emails on the basis you set up in your autoresponder. It takes some people several times to see your emails to decide they want to buy. This makes the process seamless for you and runs on autopilot once set up and you own their email forever, unless they unsubscribe.
If you are using a lead magnet, you are offering a free value-based item like an ebook or list to give to someone in exchange for their email. This will be why they go to your capture/opt-in page. After they opt-in you can send them to upsell offer (something priced over $997) and if they don’t buy, then you can offer your down-sell (priced usually $7-$97). After this process, they will go to the thank you page to tell them you have emailed them. You can use this page to ask them to look for your email and ask them to open and save it so your emails don’t go to spam.
You will want to purchase a domain around your niche and you will want to have a professional email to help avoid the spam folder. Gmail usually doesn’t cut it. Domains are cheap and so are professional emails. Usually, less than $10-15/year for domains and emails are similar in cost or even free. Shoot for domains that are .com as they are more trusted.
There are many options for sales funnels to use. Some are more user-friendly than others. Some are free and some can be quite expensive. I use the one in Home Business Academy and I do have one in Systeme.io because it is free to get started and has a pretty large email list allowance before having to upgrade. So, you shouldn’t have to upgrade until you are pretty far into making more than enough money to afford it.
I am an affiliate for HBA and systeme.io. If you decide to sign up for these, I will make a commission. This is not my sole purpose for sharing these. You can use any funnel you want. I just trust HBA and Systeme.io is a popular free option and it has an autoresponder built in as well. Click Funnels is another option, but they are pretty expensive to start. (I believe it’s $97/month just to start) I don’t know much else about them. The choice is yours if you want to shop around.
Disclaimer: As an affiliate I may earn commissions if you click and purchase through any of these links. That’s ok, I love all of these products and want to share them!